São Paulo is the capital city of the state of São Paulo, as well as the most populous city in Brazil and South America. The city exerts international influence in commerce, finance, culture, gastronomy, arts, fashion, technology, entertainment and media, having been listed by UNESCO's Creative Cities Network as a "City of Film" and the title of "World Capital of Gastronomy", and by the Globalization and World Cities Research Network (GaWC) as an alpha global city. It is the largest urban area by population outside Asia and the most populous Portuguese-speaking city in the world. The city's name "São Paulo" honors Paul the Apostle and people from the city are known as paulistanos. The city's Latin motto is Non ducor, duco, which translates as "I am not led, I lead".